Love the description of rhetoric - "effective communication, allows us to share complex ideas and experiences. Our ability to articulate spiritual experiences and insights in ways others can understand and relate to." I never considered rhetoric as a cultural technology since I had only learned about it in an academic setting, but instantly connected how it can been leveraged so successfully by artists, founders, and other cultural icons.
Reminds me of this passage from Tony Fadell's 'Build':
“That’s another thing I learned from Steve Jobs. He’d always say that analogies give customers superpowers. A great analogy allows a customer to instantly grasp a difficult feature and then describe that feature to others. That’s why “1,000 songs in your pocket” was so powerful. Everyone had CDs and tapes in bulky players that only let you listen to 10–15 songs, one album at a time. So “1,000 songs in your pocket” was an incredible contrast—it let people visualize this intangible thing—all the music they loved all together in one place, easy to find, easy to hold—and gave them a way to tell their friends and family why this new iPod thing was so cool.”
It feels as if no one tells you this when you are in school. When I was growing up, it seemed as if it was like hey these are the requirements but for what? Then ppl graduate and are like how do I use this stuff? Smh
Love the description of rhetoric - "effective communication, allows us to share complex ideas and experiences. Our ability to articulate spiritual experiences and insights in ways others can understand and relate to." I never considered rhetoric as a cultural technology since I had only learned about it in an academic setting, but instantly connected how it can been leveraged so successfully by artists, founders, and other cultural icons.
Reminds me of this passage from Tony Fadell's 'Build':
“That’s another thing I learned from Steve Jobs. He’d always say that analogies give customers superpowers. A great analogy allows a customer to instantly grasp a difficult feature and then describe that feature to others. That’s why “1,000 songs in your pocket” was so powerful. Everyone had CDs and tapes in bulky players that only let you listen to 10–15 songs, one album at a time. So “1,000 songs in your pocket” was an incredible contrast—it let people visualize this intangible thing—all the music they loved all together in one place, easy to find, easy to hold—and gave them a way to tell their friends and family why this new iPod thing was so cool.”
It feels as if no one tells you this when you are in school. When I was growing up, it seemed as if it was like hey these are the requirements but for what? Then ppl graduate and are like how do I use this stuff? Smh